Marketplace Earnings Dashboard

Modified on Tue, 17 Mar at 6:42 AM

We’re introducing Marketplace Earning Dashboard
, a new analytics experience that gives accounts clear visibility into app installs, revenue, costs, and profit, along with account–level contribution.

This dashboard helps accounts move from manual tracking and guesswork to data-driven decisions about app usage, ROI, and client value.

What’s New

Account-Level Financial Visibility

Accounts can now view:

Total revenue generated from Marketplace apps
App-related costs
Net profit (Revenue – Cost)
Adoption metrics across accounts
Metrics are filterable by time period and update based on the selected range.

App Adoption Metrics

The dashboard includes high-level adoption indicators, such as:

Unique Apps Installed – Number of distinct apps currently installed across all accounts
Active Installations – Total count of active app installs across accounts
Active Accounts – Number of accounts with at least one active app install
These metrics help accounts understand how widely apps are being used across their client base.

Account Revenue Breakdown

Accounts can drill down to see:

Revenue contribution by individual accounts
Which clients generate the most (or least) value from apps
Revenue distribution for a selected app or time window

This enables better client prioritization and more informed pricing or upsell decisions.

*Total Revenue – Cost
on dashboard reflects the total revenue generated (from both accounts) minus the cost paid to the developer. For account apps, revenue and cost are equal. However, for account apps where reselling is enabled, revenue can be greater than cost, resulting in a margin. Account breakdown gives insight into total account revenue, cost and profit.*

Time-Based Insights

Accounts can filter data using:

Predefined ranges (Last 30 Days, This Month, etc.)
Custom date ranges
Visualizations automatically adjust granularity (daily, weekly, monthly) based on the selected time window, ensuring trends are easy to interpret.

Data Export

Admins can export data. Exports respect all applied filters and can be used for offline analysis or sharing with stakeholders.

How to enable:

Labs >> Account>> Marketplace Earnings dashboard. This will add earnings as an additional module in the Marketplace product page.

Why It Matters

As Marketplace adoption grows, accounts need more than install counts—they need financial clarity.

This dashboard enables accounts to:

Understand the real value delivered by Marketplace apps
Identify high-ROI tools and underperforming installs
Make confident decisions around app usage, promotion, and client strategy
Reduce manual tracking and reporting overhead

This lays the foundation for a more data-driven Marketplace experience.

Preview: